Vivienne
Ayres

Drive social strategy, content creation, and community management across platforms reaching 34M+ users, concepting and executing integrated marketing campaigns for brands including Apple Books and Target, along with a monthly book-pick initiative.

Develop creative decks, briefs, and run-of-shows for social campaigns, brand partnerships, and production shoots.

Manage social and production calendars using Dash and Airtable.

Lead social promotion for the book-to-screen podcast Bookmarked, editing social cutdowns and supporting in-person podcast shoots featuring guests such as Paul Mescal, Chloé Zhao, and Malala Yousafzai.

Support the social campaign for The Last Thing He Told Me Season 2 (Apple TV+), creating polished video and graphic assets to drive audience engagement and viewership.

Supported development of the Emmy-winning nonfiction series Lost LA by conducting archival research, leading preliminary interviews, and reviewing episode treatments.

Produced social cutdowns from the arts and culture series Artbound for digital distribution.

Partnered with USC Libraries to source, catalog, and database archival footage.

Assisted physical production for both short-form and long-form series and reviewed transcripts.

Assisted physical production of the original documentary series TV on the Edge (2024).

Assistant Producer Credit on "Ghosts Can't Talk" (2024) for coordinating shoots and travel.

Supported post-production by logging tapes and fact-checking scripts.

Outreached for true-crime stories, coordinating with sources, researchers, and external contacts.

Reviewed and edited pitch decks, episode scripts, and final video cuts to prepare content for publication.

Produced social media clips from PBS documentaries to engage digital audiences.

Assisted with sponsorship outreach and coordinated with producers across PBS member stations.

Ideated and pitched original short-form digital series concepts and evaluated external submissions.

Databased archival material for National Geographic's The Space Race (2024).

Conducted and presented research for the development of music documentaries.

Helped coordinate screenings and travel to festivals for the film The Human Trial (2022).